Branding Content Marketing Growth Marketing Payment Solutions 
OpenView Labs
DECEMBER 21, 2020
What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. “I’m Trust will become more and more important as a brand attribute”. Employee engagement software is another interesting area for SaaS. Lisa Campbell, CMO at Autodesk. “We’ll
Incredo
NOVEMBER 1, 2019
If you have decided to be more economical with your marketing as well, a viral message or an outstanding content marketing campaign can help you a great deal. As an example, Kaplan mentions Passkey, a SaaS company that provides group-reservation systems to major international hotel chains. Transactional.
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