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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Click To Tweet.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Tweet this quote.

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A Canoo for two

ProfitWell

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. Is content marketing dead?