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How to Build a Community to Grow Your SaaS Company

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But creating a genuine community can be orders of magnitude more valuable than other growth channels: people getting value from each other, and coming back every day because they want to, rather than being retargeted, creates a priceless brand association. Marketing to haystack needles. Recruitment. Starting with why.

article thumbnail

How to Build a Community to Grow Your SaaS Company

Chart Mogul

But creating a genuine community can be orders of magnitude more valuable than other growth channels: people getting value from each other, and coming back every day because they want to, rather than being retargeted, creates a priceless brand association. Marketing to haystack needles. Recruitment. Starting with why.