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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The gist of it is that Cost of Revenue includes costs that go into providing your Software as a Service. You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

One, it starts high up in the sales process, right? You need to discover in the sales process. I mean, we can talk a lot about this, but that’s a little bit about where we’re headed on that, but it’s definitely a change in selling process, and then it’s definitely a change in the journey.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Hiring managers are also just trying to sell as well. You just, the registration process is the rating’s process. The ratings process takes about two minutes to complete for one rating. Do you create broader richer data sets and sell those back to companies for benchmarking purposes? Are they hiring?