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The Network Effect: The Importance of the Viral Coefficient for SaaS Companies

OpenView Labs

We’ve already established that “outbreak” virality—which, let’s be honest, is a pretty awful term—is not something you can reliably create or even influence. The network idea that is more relevant to SaaS businesses focuses on something called the “K factor” or the “viral coefficient.” So, let’s take that off the table right now.

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Simple Frameworks For Success (Full Video + Success)

OnStartups

Because the temptation is always once you start having customers and revenues are growing, things like that, is just to kind of, what we call drag the spreadsheets. So I've had product in there, I've had platform in there, but on that thing, whatever it is I'm working on. So it becomes revenue generating for me.

article thumbnail

Simple Frameworks For Success (Full Video + Success)

OnStartups

Because the temptation is always once you start having customers and revenues are growing, things like that, is just to kind of, what we call drag the spreadsheets. So I've had product in there, I've had platform in there, but on that thing, whatever it is I'm working on. So it becomes revenue generating for me.