The Network Effect: The Importance of the Viral Coefficient for SaaS Companies
OpenView Labs
SEPTEMBER 12, 2019
We’ve already established that “outbreak” virality—which, let’s be honest, is a pretty awful term—is not something you can reliably create or even influence. The network idea that is more relevant to SaaS businesses focuses on something called the “K factor” or the “viral coefficient.” So, let’s take that off the table right now.
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