The Network Effect: The Importance of the Viral Coefficient for SaaS Companies
OpenView Labs
SEPTEMBER 12, 2019
We’ve already established that “outbreak” virality—which, let’s be honest, is a pretty awful term—is not something you can reliably create or even influence. Later on, as smartphones became more ubiquitous, people discovered the usefulness of Evernote for syncing notes between mobile devices and computers.
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