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Navigating Choppy SaaS Waters

Chart Mogul

SaaS startup growth has taken a hit as well as we noted. In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. If you think about your DevOps, moving from one cloud infrastructure setup to another is quite a demanding task that requires resources and manpower. Further Reading.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .