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Everything You Need to Know About Freemium Pricing

OpenView Labs

While the data seems to suggest serious benefits, businesses should keep in mind that freemium plans work best once a company has figured out their unit economics. Two of the biggest challenges facing SaaS marketers who operate a freemium model is the acquisition of new users and then converting them into paying customers.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. While these revenues are pay-per-use, rent payments are both large and regular.