Baremetrics

DECEMBER 7, 2023

The gist of it is that Cost of Revenue includes costs that go into providing your Software as a Service. You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & High touch sales on the opposite, is where customers need some help in deciding whether or how to adopt your product. I didn’t want to pay for this service.” MRR, obviously. Transcript.

SaaS Payments 236

SaaS Payments Metrics Payment Methods Scale 236

ProfitWell

NOVEMBER 5, 2019

Yes, they might kick the can down the road a little longer, but they only delay the inevitable while giving customers an awful experience in the meantime. The key feature separating subscription businesses from their more standard counterparts is the recurring nature of payments. Of course, you know better.

Payment Features 49

Payment Features Subscription Payment Methods Merchant Services 49