Using Gross Margin to Score Your Product’s Maturity
OpenView Labs
FEBRUARY 11, 2021
It tracks the quality of engagement with your product and is a non-financial leading indicator of your product’s usage. ” It’s natural to go to payments per user or even user logins, but they rarely indicate user engagement. Creating a marketplace does just that. Nir Eyal and Sarah Tavel call it the core action.
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