New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals
Kellblog
AUGUST 7, 2019
For an early stage startup with no history of actually making these deals come true, that is not a bad position. We sell a SaaS platform and year 1 will be exclusively focused on developing a custom SaaS app, we will roll it to 500 users day 1 of year 2, and we will roll it to 500 more users on day 1 of year 3.
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