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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Building on the definitions from that essay and introducing a few new ones, here are the types of business models we’ll cover: SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian. A business is SaaS or SaaS-like if it sells anything else software-related.

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CX author Dan Gingiss on turning customers into your own salesforce

Intercom, Inc.

He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover. Come drive our car, come to our store.’ They say, ‘Look at us. We’re awesome. We want to go” 3.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Building on the definitions from that essay and introducing a few new ones, here are the types of business models we’ll cover: SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian. A business is SaaS or SaaS-like if it sells anything else software-related.