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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Develop a Full Marketing Strategy 2. A recent example of this is Instacart acquiring Caper AI for $350 million to streamline the online shopping experience. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. Transferability 2. Sustainability 3.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team. The importance of cross-functional stream teams for accelerating GTM initiatives.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team. The importance of cross-functional stream teams for accelerating GTM initiatives.