Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups
Unbounce
MAY 1, 2019
For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. These can then be supported by blog content published elsewhere, and you can build the sales funnel with nurturing in mind. Ultimately, we want this prospect to register for a trial or buy a subscription.
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