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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers haven’t typically been the buyers in enterprise software, so why should you build for developers? Well, in the past several years, there’s been a tremendous number of companies that have built specifically for developers and use this as a way to get into these new markets, to displace incumbents and disrupt the competition.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. There are rules in starting an enterprise software company. The issue the SMBs had was, “Well, I’m a 20-person consulting company. A SaaStr Classic!! million in 2014.).