Remove Acquisition Remove Azure Remove Operational efficiency. Remove Payment Features
article thumbnail

Using Gross Margin to Score Your Product’s Maturity

OpenView Labs

Offering free usage is par for the course as a SaaS customer acquisition strategy. Operational efficiency and COGS. The pressure that growth puts on operations increases COGS, thereby compressing margins. If it’s not paid back soon, the customer will collect by canceling the subscription or requesting a refund.

Scale 52