What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer Resources
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. "AI-developed content can’t touch it [original research] on quality and value for a B2B audience," she says. Tough question.
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