article thumbnail

We?re About To See a Lot More SaaS Debt

SaaStr

With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . Salesforce’s IPO is also seen as a test of a new business model that could shake up the software industry.

article thumbnail

How to Launch a Subscription Box For Your Company

Neil Patel

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. billion by 2025. Recurring Business Revenue. Business Model. Decide which business model you’re using for your box. The premise is simple.