Remove 2011 Remove Market Segmentation Remove Payment Methods Remove Product Marketing
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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. My account runs my website. So if you think about just a manufacturer and you’re making a toy, you might sell it direct to consumer on your own website.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

You can rely on value-based pricing to deliver products and services to different market segments. Put together a ‘pricing committee” comprised of members from sales, finance, product, marketing, and a coordinator who’s the driver of your research and strategy. Planning and prioritizing. Customer success #1.