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What is Comparative Advertising?

Neil Patel

FEBRUARY 12, 2021

The Federal Trade Commission (FTC) permits companies to use this marketing strategy (within limits, which we’ll talk about) for three reasons: Comparisons encourage healthy competition in the marketplace. Comparative advertising encourages product improvement and innovation, and can lead to lower prices in the marketplace.

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Aaron Ross is a name many would be familiar with.

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