article thumbnail

12 Simple Rules to Boost Your Ecommerce Conversion Rates

Unbounce

In 2011, Expedia made a change to their checkout form that increased profits by $12 million. Cybersecurity is crucial for ecommerce. Digital wallets are payment processors like PayPal Express, Amazon Pay, Apple Pay, and others. Provide online chat and phone support. Include a checkout progress bar. Include exit-intent popups.