Remove 2011 Remove Cybersecurity Remove PayPal Remove Software Review
article thumbnail

12 Simple Rules to Boost Your Ecommerce Conversion Rates

Unbounce

Use cart abandonment software. In 2011, Expedia made a change to their checkout form that increased profits by $12 million. Focus on the possibility of a lost sale due to friction instead of focusing on filling up your lead gen list. Rule #3: Use cart abandonment software. Cybersecurity is crucial for ecommerce.