How Ecosystem-Led Growth Unlocks the Next Generation of GTM
Andreessen Horowitz
APRIL 9, 2024
A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. But it also allows you to run the analysis of like, okay, we have 100 tech partners and 300 service partners.
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