Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. By 2000, cookie-based A/B testing on web birthed the "Conversion Rate Optimization" industry.
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