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7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)

SaaStr

I started a software company in college to make it easy to update websites called Content Management Software Now, and I had this idea for Pardot, I wanted to make it easy for marketers to run campaigns online and measure their results. We started the business in 2007. With Pardot, we wanted to be in the marketing tech market.