Salesforce’s Mike Kreaden on how to build a platform to drive growth
Intercom, Inc.
JANUARY 24, 2019
It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. Customer nurturing now starts from the first touch, and AI can help with that.
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