2003, AWS and Churn - SaaS Brief

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

APRIL 24, 2020

It started back in 2003, when I joined Omniture, which was an analytics company founded here in Utah. John Mellor: And that year, when I joined in 2003, Omniture did $8 million in revenue. And so, you’ve got this tendency to evaluate scenarios in your head, and some of those scenarios are pretty awful.

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Perhaps worst of all, those last few accounts that they had so desperately tried to close would cancel, churning at a much higher rate than the business they closed earlier in the quarter. We don’t have any agreed upon budgets, or any sales reps with quotas. The buyers hadn’t truly been ready for our product - we had forced the issue.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

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