Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. Second, cloud-hosted SaaS apps meet “consumerized” technology buyers via a freemium sales models.
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