PayPal Product Marketing SaaS Payments Strategy 
User Pilot
APRIL 29, 2024
TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. And avoid unproductive marketing campaigns.
User Pilot
AUGUST 29, 2021
Amplitude Analytics is one of the most popular digital analytics tools for SaaS businesses. Amplitude is a Digital Optimization System used by the most highly valued brands and disruptive teams to better understand and personalize their digital products in order to maximize the business value of their product innovation.
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SaaStr
AUGUST 6, 2019
We have a lot of SaaS companies, by the way, from Denmark if you haven’t noticed. Tradeshift Pay is an entrant payment solution for supply chains, meaning no matter where your supplier is in the world, we can make sure they get paid. Obviously, we were also doing what you’ve got to do when you have a SaaS company.
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. I love building products, building teams, building companies. Short on time?
Intercom, Inc.
JANUARY 23, 2020
The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Just look at subscription analytics startup ChartMogul whose brand and product are now a household name in the SaaS community. Poor marketing.
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