Who is Your “Buying Committee” and Why You Should Care
Sales Hacker
NOVEMBER 16, 2023
No Person is an Island It is rare in B2B sales for a single buyer to make a noteworthy purchase in a vacuum, and according to the Harvard Business Review software purchases greater than $100k involve on average eight stakeholders. Buying software is more complex than ever. Examples: CTO, COO, CFO.
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