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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. * How does Rob think about the bundled vs unbundled thesis within SaaS? When is it right for SaaS companies to turn down potential customers? Harry Stebbings: Not at all.

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Using Gross Margin to Score Your Product’s Maturity

OpenView Labs

” It’s natural to go to payments per user or even user logins, but they rarely indicate user engagement. Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Offering free usage is par for the course as a SaaS customer acquisition strategy. Creating a marketplace does just that.

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