Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin
Intercom, Inc.
SEPTEMBER 20, 2018
Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.
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