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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

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Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. It is called Annual Contract Value (ACV) when annualized and Average Purchase Value (APV) when the revenue derived is not subscription-based.

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Digital Marketing Terms: Ultimate Guide For Small Business Strategy

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Authorization: A payment card transaction performed specifically to determine if the payment account has sufficient funds to complete a given transaction. This is done through a payment gateway by the merchant, so it’s secured for all transactions with a credit or debit card. Niche: A distinct market segment.