SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. While it’s not a bad idea to be measuring both, your monthly churn rate should be much, much lower than your annual churn rate.
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