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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Low churn allows recurring revenue to grow, improves growth rate, and reduces the risk of long-term value loss. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. Customers using smaller SaaS tools tend to be brand-agnostic, switching tools to see which fit them.

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How to Get More Conversions on Shopify: 9 Expert Tips for Success

Full Session

Customer Lifetime Value (CLV): Total revenue you can expect from one customer during your business relationship. Start a Free Trial 4) Use Social Proof Image source: SMB Guide Social proof is a powerful psychological trigger that can increase conversions by showing the positive experiences of other customers.

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How to Get More Conversions on Shopify: 9 Expert Tips for Success

Full Session

Customer Lifetime Value (CLV): Total revenue you can expect from one customer during your business relationship. Start a Free Trial 4) Use Social Proof Image source: SMB Guide Social proof is a powerful psychological trigger that can increase conversions by showing the positive experiences of other customers.