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What is Customer Lifetime Value?

Neil Patel

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.

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Get Better PayPal Analytics with Baremetrics

Baremetrics

PayPal is a popular choice for online payment processing. But for SaaS businesses, PayPal lacks the analytics and reporting features they need to support sustainable growth. This article will cover PayPal’s metrics and reporting features, as well as how PayPal data can be better tracked in Baremetrics. Table of Contents.

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7 ProfitWell Alternatives for Smarter SaaS Insights in 2021

Baremetrics

Although more of a payment gateway than a subscription intelligence platform, you can track KPIs such as churn, CAC, and Customer Lifetime Value (CLV/LTV). How Baremetrics Can Help For the most accurate and wide-reaching analytics, invest in Baremetrics for subscription metrics.

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Get accurate financial metrics with Baremetrics

Baremetrics

Some people will use PayPal or another payment gateway to keep track of their revenue and expenses - but what if Stripe isn’t the only payment gateway you use? What if some customers are paying by invoice? Average Revenue Per User (ARPU) How much value (in dollar amounts) is each of your subscribers bringing?

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