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What is Customer Lifetime Value?

Neil Patel

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.

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Get Better PayPal Analytics with Baremetrics

Baremetrics

PayPal is a popular choice for online payment processing. The platform currently serves over 20 million active merchant accounts globally, and is a proven solution trusted by entrepreneurs for over twenty years. But for SaaS businesses, PayPal lacks the analytics and reporting features they need to support sustainable growth.

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7 ProfitWell Alternatives for Smarter SaaS Insights in 2021

Baremetrics

ProfitWell is a cloud-based app that generates real-time financial and subscription metrics for data-driven SaaS enterprises. You can measure churn, MRR, ARR, and more from the built-in reporting system. ChartMogul ChartMogul is a popular subscription management system that offers enhanced analytics for SaaS businesses worldwide.

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Get accurate financial metrics with Baremetrics

Baremetrics

Some people will use PayPal or another payment gateway to keep track of their revenue and expenses - but what if Stripe isn’t the only payment gateway you use? What if some customers are paying by invoice? Upgrades This metric shows when customers go from one paid plan to a more expensive one.

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