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Prioritize customer success, not just customer acquisition While getting new users in the door is important, retention is what drives predictable revenue and strong unit economics. SaaS companies that invest in onboarding, customereducation, and proactive support tend to see higher engagement and lower churn.
Churn is the percentage of customers that end their subscriptions within a certain amount of time. Customerlifetimevalue. Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Customer acquisition cost.
Whether you’re a startup with a freemium model or an enterprise SaaS subscription, upselling and cross selling can drive lasting growth by enhancing customer satisfaction and increasing customerlifetimevalue. At Stax Connect, we strive to have a mutually beneficial relationship with all our SaaS partners.
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