How to Close the Enterprise When You’re Just a Startup (Summit Replay)
Sales Hacker
JUNE 12, 2020
If you are trying to overcome no brand and market, you can’t ask somebody for a three year contract. Or, if you do ask for a three year contract, have some terms in there that show that you’re going to prove ROI. Down the road, you can say, “ I demand a two year contract. I demand payment upfront.
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