Remove CTO Coach Remove Product Marketing Remove Software Development
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Much of the success here depends on how competent and motivated the CTO and their team is. Average salary: $46,035/yr.

article thumbnail

SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing? And how would that play out to you in an ideal world?

CTO Coach 196