The Complete Mobile Analytics Guide: Challenges, Metrics, and Tools
User Pilot
APRIL 4, 2025
Heres some irony for you: The annual mobile ad spend surpasses the GDP of most countries , yet the majority of mobile apps struggle with a 1.2%-9.9% 30-day retention rate. Its difficult to drive engagement and retention without a structured approach to understanding user needs and behaviors. The common offender?
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