Cross-platform App Design (Application) Onboarding Retention 
User Pilot
MAY 17, 2025
They want apps that understand them, personalize their journey, and grow with their needs. At Userpilot, we help teams meet those expectations with better onboarding, in-app guidance, and personalized engagement. Here are four mobile app marketing trends shaping how teams are growing apps today, without burning out their teams.
Neil Patel
MARCH 12, 2021
Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became popular. Unfortunately, apps are not as exciting to consumers as they were in their early days. This has resulted in app retention rates declining rapidly and, for some brands, their revenue has declined with them.
User Pilot
APRIL 4, 2025
Heres some irony for you: The annual mobile ad spend surpasses the GDP of most countries , yet the majority of mobile apps struggle with a 1.2%-9.9% 30-day retention rate. Its difficult to drive engagement and retention without a structured approach to understanding user needs and behaviors. The common offender?
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