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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. It is called Annual Contract Value (ACV) when annualized and Average Purchase Value (APV) when the revenue derived is not subscription-based. Go-to-Market Strategy. Forecasting. Fortune 500.

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