compliance Marketplace as a Service Operational efficiency. Outsourcing Services 
BetterCloud
MAY 25, 2023
The rapid growth of SaaS adoption, expansion of the SaaS marketplace, need for cost optimization and efficiency, lack of visibility and governance, security and compliance concerns, and an increasing business focus on ROI and value optimization are all driving the increased importance of managing SaaS expenditure.
SaaStr
AUGUST 15, 2020
So it’s about operational efficiencies, productivity gains, digital experiences and making sure we’ve captured those. We’ve got everything from self-service all the way up to the enterprise. Is some of the acceleration last two years, is it a reaction from vendors to Amazon’s monopoly?
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