B2B Marketing Funnel: What is It and How to Build One?
User Pilot
OCTOBER 6, 2023
TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. As a marketer, your job is to deliver value through in-app communication and sales-enablement content to address specific objections.
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