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New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals

Kellblog

In this post we’re going to look at the management accounting side of multi-year SaaS deals that grow in value over time. I’ve been asked about this a few times lately, less because people value my accounting knowledge [1] but rather because people are curious about the CAC impact of such deals and how to compensate sales on them.

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What is GAAP Accounting?

Baremetrics

GAAP is important to SaaS Businesses. Revenue recognition, as per GAAP, states that payment is recognized as revenue after delivering the product or service in its entirety. Of course, that’s not how SaaS revenue works. (We We wrote more about revenue recognition here!) Table of Contents.