Sales-led Vs. Product-led: Why You Don’t Have to Choose
SaaSOptics
MAY 2, 2022
The two most common go-to-market strategies are sales-led growth (SLG) and, more recently, product-led growth (PLG). . In a sales-led model, sales processes and teams are the primary drivers of revenue growth. All of this was made possible by deploying both product- and sales-led growth tactics (AKA a “hybrid model”).
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