The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
Inbound strategies typically involve content creation and search engine optimization (SEO), which can be done by one person or a small team. Most outbound strategies require many more salespeople or business development reps (BDRs) to generate leads. Automate parts of the process and develop nurturing campaigns.
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