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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. But there are other types of churn you can measure, such as revenue and transactional churn. But is this purely anecdotal?

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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

How to build a culture of security within your SaaS development team? In order to get your repeat business, they forget to explain just how you can build a repeatable, scaleable and consistent application security structure within your software development teams. Why do I need a penetration test?

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. Businesses simply don’t have time to spend learning and relearning interfaces and processes.