The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Churn rate in consumer subscriptions is generally higher than in B2B, particularly where consumers are more sensitive to the ongoing cost of subscriptions. Increased product personalization — This can lead to a stickier product with more invested, engaged users. Customer Churn Rate.
75 
Let's personalize your content